Privacy Policy

The LEGO Group (”LEGO”, ”we”, ”us”, ”our”) considers children and children’s play to be the cornerstone of everything we do. We take this responsibility seriously and always set ambitions high, as only the best is good enough for the builders of tomorrow. This privacy policy covers the collection, use and disclosure of information by the LEGO Group with LEGO System A/S as the main datacontroller. 

Our privacy policy is designed to provide transparency into our privacy practices and principles in a format that users can navigate, read and understand. We are dedicated to treating your personal information with care, trust and respect.